If you’ve been following OpenView Labs, you know that it’s been our mission to shine a light on SaaS pricing. It gives emerging startups the impression that either (A) pricing is a dark art and should be kept secret or (B) there’s not much incremental revenue to be gained from spending time on pricing. This secrecy about pricing does a disservice to the SaaS community as a whole. Ultimately the company had to walk back the move, opting to grandfather pricing to all existing customers without a time limit. To Zendesk’s credit, they had tried to be “ as thoughtful, transparent, and straightforward as possible” about the pricing change. Nobody wants to relive what Zendesk went through back in 2010 when a pricing announcement promptly led to a customer backlash ( TechCrunch actually ran with the headline ‘ Zendesk Raises Prices, Pisses Off Customers’). They don’t want to spook their existing customers or their prospects. SaaS companies want those to go under the radar. Pricing changes typically mean increases in price. Nobody is shouting from the rooftops about the recent pricing change they just made and the impact it had on their business. Oh, and let’s not forget the explosion of LinkedIn selfie videos (have you checked out our Weekly Walks?). Everything from growth rates to conversion tactics get touted across blog posts, press releases, and conference talks. We do not provide recurring coupon prices.It’s no secret that SaaS companies like to beat their chest about their performance. The site price will renew (monthly or annually depending on the coupon) at the new increased price starting May 1, 2022. What if I purchased my site with a coupon? This is on top of Duda’s upcoming releases of client billing, paid membership, enhanced eCommerce capabilities, and much more. Duda has also expanded support availability and education resources, adding complex site building capabilities like the widget builder, collections and dynamic pages. We have improved our infrastructure to excel in site performance metrics, security and up time, enhanced design capabilities with countless additions of fonts, animations, video capabilities, and of course Flex - the editor’s new generation.
#Zen desk price increase update
We have maintained similar sites pricing in the last 7 years, yet as costs are increasing in almost every aspect of the business, we are making this update to continue and deliver the best product to fulfill our customers needs and to continue to evolve and innovate. We continue to invest in making Duda the best web design platform out there. The change in prices will only affect the underlying site subscription fee. There will be no change to the eCommerce store add-on price. What if I have site credits?Īny site credits you currently have will not be affected. Site subscription prices for Team and Agency users are increasing. Will my account price change?Īccount prices will remain the same. You may manage your site subscription anytime by visiting your account.
If you are on a monthly renewal, the price increase will appear on your next invoice following June 1, 2022. For example, if your annual renewals take place in January, the price increase will take place on your annual renewal invoice in January, 2023.
#Zen desk price increase plus
When is this change taking place?įor new site subscriptions, the new prices plus applicable taxes, will apply starting on May 1, 2022.įor existing site subscriptions, the new prices, plus applicable taxes, will only apply after June 1, 2022, on the date of your site renewal. For Agency plan users, the price of new monthly site subscriptions will increase from $11 to $12.99, and the price of the annual site subscription will increase from $99 to $119.įor existing site subscriptions, the new prices, plus applicable taxes, will only apply after June 1, 2022, on the date of your site renewal.
#Zen desk price increase pro
Starting May 1, 2022, we are increasing prices on Team, Legacy Pro, and Agency site subscriptions.
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